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    GOOGLE ADS|BE THE TRADE THEY RING FIRST · EVERY CALL TRACKED, EVERY LEAD FOLLOWED UP   •   BE THE TRADE THEY RING FIRST · EVERY CALL TRACKED, EVERY LEAD FOLLOWED UP   •   

    Google Ads for trades that turn clicks into booked jobs

    We run Google Ads for trades across Newcastle and the North East: plumbers, heating engineers, electricians, roofers, builders and landscapers. When someone types "emergency plumber near me", they ring one of the first names they see. Google Ads puts you there, and we connect every click to a system that answers, follows up and books the job.

    By Shaun Chrisp, founder · Updated

    5.0 from 37 Google reviews·Websites and marketing for local businesses since 2010
    01THE HARD TRUTH

    Most trades don't have a Google Ads problem. They have a leak.

    You've probably tried it, or been sold it. You paid for clicks and the phone barely rang. Usually it's not the ads. It's three leaks.

    Wasted clicks. With no negative keywords, you pay when someone searches "plumber salary" or "how to bleed a radiator". They'll never book you.

    The wrong page. The ad promises a boiler repair, then drops people on a homepage with no phone number in sight.

    Missed calls. The ad works, the phone rings, and you're up a ladder. They ring the next name on the list. You paid for that click and someone else got the job.

    More budget doesn't fix any of that. A proper setup does.

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    02THE SOLUTION

    What actually makes Google Ads work for trades

    It targets the jobs you want.

    Campaigns are built around real searches like "boiler repair Jesmond" or "roofer near me". Each job gets its own ads, so you don't pay for work you don't do.

    It only shows to people in your area.

    We set your area by town or radius, and only show ads to people who are actually in it. Ads run when you can take the work, including evenings if you do call-outs.

    It sends people to the right page.

    Each ad lands on a page for that job, with your badges, reviews and phone number at the top. Your Growth System website already has those pages.

    It catches every lead.

    Calls, forms and messages land in one inbox. Miss a call and Missed Call Text Back texts them straight away, so they wait for you instead of ringing someone else.

    It's judged on booked jobs, not clicks.

    We track calls, forms and bookings, then tell you in plain English what you spent and what each booked job cost. If a keyword isn't bringing in work, it goes.

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    03WHAT'S INCLUDED

    What's included in our Google Ads management

    Keyword research

    What people near you search for, and what each click costs, checked before you spend anything.

    Campaign build

    Search ads, call buttons, location details and extra links, written for your trade.

    Negative keywords

    Updated every week, so you stop paying for job hunters, courses and DIY searches.

    Conversion tracking

    Calls, forms and bookings tracked, so Google learns from real enquiries.

    Local Services Ads check

    We'll tell you if your trade qualifies for Google's pay-per-lead ads, and if they're worth it.

    A monthly report

    What you spent, what came in and what we changed, without the jargon.

    Your account, your data

    The ad account is set up in your business's name, so you own it. We just get manager access. If you ever leave, you keep it, along with all its history.

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    04HOW IT FITS

    Google Ads is the tap. The Growth System is the bucket.

    You can have Google Ads on its own. It works best with the Growth System, though, because there's no point paying for clicks if calls go unanswered.

    Google Ads management is £497 a month on its own, billed every 4 weeks. Add it to the Growth System and it's £297 a month.

    The Growth System itself is £297 a month. It comes with a free 20+ page website, plus missed call text back, AI admin, Google review requests, online booking and the all-in-one inbox. No setup fee, no contract, and a 30-day money-back guarantee.

    Your ad spend is separate. It goes straight to Google from your own card, and you decide the budget.

    Ads bring work in fast. SEO takes longer but keeps paying. Most trades end up with both, so see how local SEO works alongside your ads.

    05THE PROCESS

    Live in about 7 days. Improved every week.

    A simple process to get your Google Ads live and booking jobs.

    1.0 RESEARCH

    We look at your area

    A 30-minute call about the jobs you want and where you work. Then we check real search volumes and click costs.

    2.0 BUILD

    We build and connect it

    Campaigns, tracking and landing pages, all wired into your Growth System.

    3.0 LAUNCH

    The phone starts ringing

    Ads go live in about 7 days. Every week we cut what's wasting money and back what's booking jobs.

    No wasted spend. No guessing. Just ads that bring in booked jobs, backed by a complete marketing engine that catches every lead.

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    06WHY CHRISP DESIGN

    We spend our own money on ads first

    We run our own Google and Meta ads to win plumbers, sparkies and builders as clients. The tracking and follow-up we set up for you is the same setup we rely on ourselves.

    Chrisp Design has built websites and marketing for local businesses since 2010, from our base in Cramlington, just north of Newcastle. We're rated 5.0 from 37 Google reviews. If you need the website too, see web design in Newcastle.

    07FAQ

    Google Ads FAQs

    You set the budget and pay Google each time someone clicks. The cost per click depends on your trade, your area and how many firms are bidding. Emergency work usually costs more per click than planned jobs like a boiler service. We check the real numbers for your area first, start with a budget you're comfortable with, and only raise it when it's booking jobs.

    They do different jobs. Ads can put you at the top of Google within days, but stop the day you stop paying. Local SEO takes months to build, but the calls keep coming without paying per click. Plenty of trades run ads while their SEO builds up.

    Local Services Ads sit above the normal ads, with a "Google Guaranteed" badge, and you pay per lead rather than per click. They're only open to some trades, and you have to pass Google's checks first. We'll tell you if your trade qualifies and if they make sense alongside search ads.

    The caller gets a text from your business straight away, asking what they need. Our AI admin can answer their questions and book them in, so the click you paid for doesn't go to someone else.

    You need a page for each job you advertise, with your phone number, badges and reviews easy to see. The Growth System comes with a free 20+ page website built for this. If you already have a site, we'll tell you straight on the call if it's up to the job.

    No. Ad management and the Growth System are both month to month, with no setup fee. The Growth System also comes with a 30-day money-back guarantee. Your ad spend is paid to Google directly, so you can pause it whenever you like.

    Want your phone ringing from Google this month? Available today.

    Book a free 30-minute call. We'll look at your trade, your area and what clicks cost, and tell you straight if Google Ads is worth it for you.

    Or call Shaun on 07888 862977, or email info@mail.chrispdesign.com.

    Related reading: The hidden cost of one missed call · Why competitors rank above you · A marketing plan for trade businesses