Websites for roofers that prove you're not a cowboy, and win the big jobs
Roofing website design for UK roofers who are tired of being lumped in with the rogue traders. We build your roofing website for free, with proper project pages and proof front and centre, then plug in the Growth System that answers your calls, follows up your quotes and books the jobs in. £297 a month, no contract. It pays for itself in 30 days, or you don't pay.
By Shaun Chrisp, founder · Updated
5.0 from 37 Google reviews · Since 2010
Sound familiar?
"How do I know you're not one of those door-knockers?" You hear it every week.
You quoted £9,000 for a new roof. They went quiet, then went with someone who had a nicer website.
Your best work is on a roof nobody can see from the street, and in photos nobody's seen but you.
You get the slipped tiles and the gutter clears. The full re-roofs go elsewhere.
Roofers sell on trust
Roofing has a bad name thanks to the cold-callers and cash-in-hand cowboys, and homeowners know it. Before they let anyone up a ladder, they want proof: who you are, where you're based, what you've done and who'll vouch for you.
Your website is where they go looking for that proof. If it's not there, they ring someone whose is. Here's why local businesses lose customers before they've even rung.
What a roofing website needs
Who you are, with a face and an address
A real photo of you and your team, your business address and how long you've been trading. Rogue traders hide all three. You don't have to.
Your memberships, guarantees and insurance
NFRC, CompetentRoofer, TrustMark, manufacturer-approved installer badges, your insurance and your guarantee. Up near the top, on every page.
Project pages with real photos
Each big job gets its own page: before, during and after photos, what the problem was, what you did, and how long it took. "Full re-roof on a 1930s semi in Gosforth" sells a re-roof better than a gallery of 50 random tiles.
A page for every roofing job
New roofs, roof repairs, flat roofs (EPDM, GRP and felt), chimney repairs, leadwork, fascias, soffits and guttering, Velux windows. One page each, so Google can match you to that search.
A rough price up front
A quote calculator gives people a ballpark for the common jobs. The tyre-kickers drop out, and the ones who book a survey already know what to expect.
Storm-ready
Emergency repair details clear on every page, for the nights when the wind takes half the street's ridge tiles.
The system behind the website
- Missed call text back. You can't answer on a roof. They get a text from you within seconds.
- AI admin. Answers calls and messages 24/7, gets the address and what's wrong, and books a survey.
- Quote follow-up. Big roofing quotes take time to decide. The system follows up for you, so the job doesn't drift to someone who just remembered to chase.
- Review requests after every job. If someone's not happy, you hear about it straight away. See how review requests work.
- Customer Reactivation. Day one, your past customers get an offer on their next job. They get asked for a Google review too.
- One inbox and a mobile app with tap to pay.
Want to climb the map results too? See SEO for roofers. Here's the full Growth System.
What it costs
Your roofing website is free: 20+ pages, a new build or a redesign of yours. The Growth System is £297 a month. One re-roof covers years of it.
No setup fee. No contract. If it doesn't pay for itself in the first 30 days, you don't pay.
Results
DWMotorworks in Newcastle has held number one on Google for "BMW specialist Newcastle". Different trade, same job: be the trusted name people find, and look like the safe bet when they land.
We're rated 5.0 from 37 Google reviews.
How it works
- A free 30-minute call. We look at the roofers winning the big jobs in your area, and what their websites have that yours doesn't.
- About 7 days to build. Send us your best job photos and we'll build the project pages and the whole system around them. You check it first.
- Switched on. Calls answered, quotes followed up, surveys booked.
We're based in Cramlington and work with roofers across the UK. In the North East? See web design in Newcastle and the North East. All trades are on websites for tradesmen.