Websites for heating engineers: stop buying boiler leads and get your own
Websites for heating engineers and gas engineers who are tired of paying for boiler leads. We build your website for free, then plug in the Growth System that brings in your own boiler installs, services and repairs, and books them straight into your diary. £297 a month. No contract. It pays for itself in 30 days, or you don't pay.
By Shaun Chrisp, founder · Updated
5.0 from 37 Google reviews · Building websites since 2010
Sound familiar?
You paid for a boiler lead. So did three other installers. Whoever rang first got it.
You drove out, quoted a combi swap fair, and never heard a thing back.
October to February you can't keep up. June, the phone barely rings.
You've serviced hundreds of boilers. You've no idea when any of them are due again.
The problem with buying boiler leads
Lead sites work, up to a point. But lots of them sell the same enquiry to more than one engineer, so you're racing other installers to the phone. You pay whether you win the job or not. And when you stop paying, the leads stop.
None of those customers are yours. They're the lead site's.
When the enquiry comes through your own website, it's yours. Nobody else gets it. And once they're a customer, they're your customer for every service, repair and replacement after that.
What a heating engineer's website needs
Gas Safe on every page
Your Gas Safe number, OFTEC if you do oil, and your insurance. People are letting you work on something that can kill them. Show them you're registered.
A rough boiler price online
Most people want to know what a new boiler costs before they ring anyone. A quote calculator on your site gives them a ballpark for a combi swap or a system upgrade. They show up already knowing roughly what to spend, and you stop driving out to people who were only ever shopping on price.
Pages for the work you want
Boiler installs, boiler servicing, breakdowns and repairs, power flushing, cylinders, smart controls, landlord gas safety certificates. One page each, plus a page for every area you cover.
Booking for services
Let people book their annual service online, at a time that suits your diary. No phone tag.
Real installs, not stock photos
Neat pipework and finished installs. That's what sells a boiler.
How the Growth System fills your diary
- Customer Reactivation. Day one, we message your past customers: an offer on their next service. They get asked for a Google review too. For a heating engineer with a few years of customers, that's repeat work and a pile of fresh reviews in week one. Do it before winter and the services are booked before the first cold snap.
- Missed call text back. First cold night of the year, your phone doesn't stop. Every call you miss gets a text back in seconds, so they wait for you.
- AI admin. Answers calls and messages 24/7, asks what boiler they've got and what's wrong, and books them in.
- Quote follow-up. You've quoted a new boiler. They're "having a think". The system follows up so the job doesn't drift off.
- 5★ review requests after every job. If someone's not happy, you hear about it straight away, so you can put it right. See how reviews work.
- One inbox and a mobile app with tap to pay, so you can take payment on the doorstep.
When you want more on top, we add local SEO, Google Ads and Meta ads. Your own ads, sending your own leads to your own website. Here's the full Growth System.
What it costs
The website's free: 20+ pages, a new build or a redesign of yours. The Growth System is £297 a month. That's less than a handful of shared leads, and one boiler install covers it several times over.
No setup fee. No contract. If it doesn't pay for itself in the first 30 days, you don't pay.
Results
DWMotorworks, an independent BMW and MINI specialist in Newcastle, has held number one on Google for "BMW specialist Newcastle". Different trade, same idea: when people search for what you do, they find you, not a middleman.
Brighton Boilers and Plumbing (formerly Giles Gas & Plumbing) is a gas and plumbing firm in Brighton and a Chrisp Design client.
We're rated 5.0 from 37 Google reviews.
How it works
- A free 30-minute call. We look at who's winning the boiler work in your area and how much you're spending on leads.
- About 7 days to build. Website, service and area pages, the quote calculator and the whole system. You check it first.
- Switched on. Your old customers hear from you, reviews start landing and new enquiries come to you, not to a lead site.
Going away over Christmas? Here's what happens to your enquiries when you go on holiday. All trades are on our websites for tradesmen page.
We're in Cramlington and work with heating engineers across the UK by phone and video. Local to us? See web design in Newcastle and the North East. Plumbing too? See websites for plumbers.
Heating engineer FAQs
Ready to own your boiler leads?
Book a free 30-minute call, or ring 07888 862977.