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    CUSTOMER REACTIVATION|Your happiest old customers are your cheapest new leads · Turn a forgotten list into booked jobs and Google reviews   •   Your happiest old customers are your cheapest new leads · Turn a forgotten list into booked jobs and Google reviews   •   

    Customer reactivation for trades: your old customer list is money you're not collecting

    We turn your old customer list into new bookings and Google reviews. Text and email campaigns reach out to people you've already worked for and give them a reason to book again, all done for you. Built for trades in Newcastle, the North East and across the UK: plumbers, heating engineers, electricians, builders, roofers and landscapers.

    By Shaun Chrisp, founder · Updated

    5.0 from 37 Google reviews · Websites and marketing for local businesses since 2010

    01THE HARD TRUTH

    You already paid to win them. Now you're ignoring them.

    Every customer you've worked for already trusts you. They've seen your work, paid your invoice and been happy with the job. They're the easiest people in the world to book again.

    But they're sitting in a spreadsheet, a notebook or a job app you never open. Nobody's checking in. Nobody's asking if they need anything else. Nobody's asking for the review they'd happily leave.

    So when they need a trade again, they don't think of you. They Google, find someone else and book them. And the review you earned goes to whoever they used last.

    Your best source of new work is the list you already have.

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    02THE SOLUTION

    What actually makes customer reactivation work

    It uses the list you already have.

    No cold leads, no ad spend. We load your customer list and split it by job type and how long ago they used you, so each message suits the person getting it.

    It reaches out for you.

    Text and email campaigns go out on a schedule: checking in, giving a reason to come back and keeping your name in their head. You don't have to remember a thing.

    It turns replies into bookings.

    Every message has one clear next step: reply, pick a slot or give you a ring. Replies land in your all-in-one inbox, and our AI admin can book them straight into your online booking system.

    It asks for reviews.

    Review requests go out automatically after each job, with a one-tap link to your Google profile, so the reviews you've earned actually land. See how Google review requests work.

    It runs on repeat.

    New customers join the same flow automatically, so your list keeps working for you month after month.

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    03EXAMPLE

    What a reactivation campaign looks like for a heating engineer

    Here's an example. Dave is a heating engineer in Whitley Bay. He has 600 past customers in his job app. Most had a boiler serviced or repaired with him at some point, and most haven't heard from him since.

    In September, his list gets this text:

    "Hi Karen, it's Dave, your heating engineer. I serviced your boiler a while back. Want me to get this year's service booked in before the winter rush? Reply YES and I'll send you some times. Reply STOP to opt out."

    Anyone who replies YES gets a link, picks a time and is booked in. Anyone who doesn't reply gets a short email a week later. After each job, a review request goes out.

    No ads. No cold calling. Just a reminder to people who already liked his work.

    The same idea works for any trade with repeat or follow-on work: a sparky offering landlords their next EICR, a landscaper offering a spring tidy, a roofer offering a gutter clear before winter.

    04THE PROCESS

    Set up in days. Working every month after.

    A simple process to turn your old customer list into recurring revenue.

    1.0 ONBOARD

    We load your list

    One quick call. You send us your customer list, and we clean it, split it and load it into the system. No spreadsheets for you to manage.

    2.0 BUILD

    We write the campaigns

    We write the messages and offers in your voice. You check them before anything goes out.

    3.0 LAUNCH

    Old customers come back

    Campaigns go out on schedule. Replies land in your inbox and past customers rebook. After each job, a review request goes out.

    No manual follow-up. No forgotten contacts. Just a complete marketing engine that keeps your past customers coming back.

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    05HOW IT FITS

    Part of the Growth System

    Customer reactivation is included in the Growth System, £297 a month. It also comes with a free 20+ page website, plus missed call text back, AI admin, Google review requests, online booking and the all-in-one inbox. No setup fee, no contract, and a 30-day money-back guarantee.

    Reactivation wakes up your old list. Email marketing keeps it warm afterwards. Local SEO brings in customers you haven't met yet.

    We've built websites and marketing for local businesses since 2010, from our base in Cramlington, and we're rated 5.0 from 37 Google reviews. If you need the website too, see web design in Newcastle.

    06FAQ

    Customer Reactivation FAQs

    That's fine. We clean and format your list as part of the setup. A basic list of names and phone numbers is enough to start.

    By text and email, depending on what details you have. Texts get read fastest. Email is better for longer offers and seasonal reminders.

    In the UK you can usually contact people who've bought from you about similar work, as long as they had a chance to opt out when you took their details and every message lets them opt out. This is the "soft opt-in" under the PECR rules. Every text includes "Reply STOP" and every email has an unsubscribe link. We won't use a bought list.

    No. Campaigns are spaced out and written to sound like you, not like a marketing firm. We're checking in and offering something useful, not sending offers every day. Anyone who opts out is never contacted again.

    Review requests go out automatically after each job, by text or email, with a one-tap link to your Google profile. If something wasn't right, the customer can tell you directly, so you hear about it straight away and can put it right.

    You'll see replies in your inbox from the day the first campaign goes out. How many turn into jobs depends on the size of your list, how long ago they used you and the offer. We'll give you an honest view of your list on the call.

    Yes. Customer reactivation is part of the Growth System, alongside a free website, AI admin, reviews and booking tools, all working together for £297 a month.

    Ready to turn your old list into new bookings?
    Available today.

    Book a free 30-minute call. Bring a rough idea of how many past customers you have, and we'll show you what a campaign to them would look like.

    Or call Shaun on 07888 862977, or email info@mail.chrispdesign.com.

    Related reading: Email marketing for trades · Why your best customers never leave a review · Why local businesses lose customers