We discuss your business, its aims & long term plan. We assess your website and analyse what your competitors up to. We then benchmark your site’s profile and performance against the competition.
We draft a strategy that exposes your competitors’ weaknesses and put a plan in place, to first close the gap, and then crush the competition. We go the extra mile every time, as this is where 95% of other SEO agencies get it all wrong.
“Vision without execution is hallucination” so we waste no time in putting the wheels in motion and executing our groundbreaking SEO strategy. Our intuitive online reports give you 24/7 access to the progress of your campaign.
We have a plethora of digital marketing services to develop comprehensive marketing strategies that driving traffic to your business. Web Design, SEO, Social Media, Lead Generation and Graphic Design as standard.
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Let’s break down the basics for you! You’ve got a business in Denia, but your competitors are getting more customers than you and you don’t know why? The answer is SEO! Below we will show you our top tips to ranking in Denia, and also use ourselves as the case study to rank our business in Denia for SEO.
So tell me what’s the process?
#1 Google Snack Pack
The First step in local seo for Denia
Local Seo is when someone within a 5km radius of Denia searches for the products/services you sell; i.e. “seo denia” as a keyword expression for us, and your business appears in the Snack Pack or on the SERPs results as a result of your website being appealing to google for that search.
The First Step is to rank your business in the Snack Pack on Google. As it is such a vital part of the local ranking strategy we decided to write a super in-depth article here on Local SEO. Please use both these pages in your campaign when looking to rank your website in Denia. Next is a super vital process of researching and choosing the best keywords for you!
Google Snack Pack
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Now we will take you through our ‘Keyword Research’ and explain how and why we select our final keyword terms to target. It’s all about Niche, ranking for lower competition keywords with the most volume of searches in total!
Keyword Research:seo denia or seo en denia
We will research our audience and determine exactly what our target market is searching for, this is achieved by analysing monthly search volumes and seo difficulty ratings of keywords. We will then be able to choose our niche and will aim to rank for the most effective keyword term. We will be using analysing software such as SEM Rush, Ahrefs etc but bear in mind that these tools do incur a monthly cost. However, Ubersuggest is a great free tool to use as well if you do not have the budget at the moment.
2.1 Primary Keywords: Low Search Volume for ‘seo denia’
A primary keyword, as the name suggests, is a keyword that is used before any other keywords on a web page or in an article. Therefore, the primary keyword is the most important keyword on a web page. How do you determine the best primary keyword for your business and niche as there could be a variety of keyword terms to choose from? The answer to that is in the research. As you will see from the images below, one thing that became apparent when conducting our research is that ‘seo denia’ has a very low search volume. You may think, ‘great, easy to rank for’ but that isn’t the case as this often means that the competition will be harder, as you can see by the SD (search difficulty) rating of 31 out of 100.
Keyword Overview based around seo denia
Another thing to note is that our research failed to provide other keyword idea terms, which is due to the niche and low search volume for the area. The only ideas suggested were that of a local restaurant with similar spelling! A lovely place to eat by the way. To continue our research we looked at the current top ten ranking websites on Google for the keyword term ‘seo denia’. We then analysed their websites to discover the types of keywords that they were choosing to rank for. This research resulted in terms like ‘agencia seo denia’ and ‘seo en denia’. From the screenshots below you will see that yes these keyword terms are easy to rank for but that have 0 monthly search volume.
‘agencia seo denia’ and ‘seo en denia’ research
Taking all of this into consideration, we will choose to focus mainly on ‘seo denia’ as our primary keyword. Normally, we would avoid primary keywords such as ‘seo denia’ as they do not read well within the content. However, with this page being English, ‘seo denia’ allows us to rank for both English and Spanish searches. When it comes to creating our Spanish page, it will be a lot easier to start ranking for the Spanish keyword terms as well.
2.2 Secondary Keywords: Time to focus on only seo denia?
Depending on how fruitful your keyword research has been, you may decide to select some secondary keyword terms. These secondary keywords will aim to play a supporting role to the primary keyword that you have selected and should have low ranking difficulty but a relatively juicy search volume as well. However, in our situation, we have chosen to focus solely on one primary keyword in the beginning. This is because of the low search volume surrounding seo in Denia.
Now we have selected our primary keyword to focus on, it is time to start optimising and organising the on-page content. This page will be dedicated to rank specifically in Denia. Gone are the days of websites simply stuffing their content with selected keywords to the point that they were barely readable. Your page should always offer value to the reader, be unique, interactive and plan to use informative videos and imagery.
On Page Content: Why is it important?
One key factor that will harm your seo rankings is a high bounce rate. We always aim to provide high quality content for our readers, the more value they gain from our page then the more time they are likely to spend on it instead of bouncing! The on-page checklist that we have created is extremely in-depth and ensures that our page is optimised in all areas. It would be impossible to take your through the whole list but we will explain some key points below.
3.1 Essential Steps: Primary and Secondary Keywords
Primary keywords should be included in at least one of your H1 tags and one H2 tag. The main reason for this is that it will be easier for web crawlers to quickly determine the aim and relevance of your page.
Our main challenge here will be including our primary keyword and ensuring that it is always readable. By selecting the search term ‘seo denia’, it may be hard to include in the on-page content whilst also remaining grammatically correct. A confused reader is a bounced reader and sometimes you have to think outside the box and be creative when including a keyword. By using ourselves as a case study, it gives us the ability to include our keyword naturally. To optimise your page, you will need some coding knowledge and below we will show you some areas to focus on.
Our primary keyword has to be included in the content at least 3 times. On a positive note, by selecting ‘seo denia’, we eliminate language problem. ‘seo denia’ is searched the same by both English and Spanish speaking consumers and we will be targeting the English speaking consumers based in Denia
3.2 Images: don’t forget the alt tags!
Images are scroll stoppers. The last thing that we want is for consumers to simply scroll from the top of the page to the bottom and leave, we want them to gain valuable information in the process and images are key to this. Use a mixture of aesthetically pleasing images but also informative ones too.
It is important to websafe all images in photoshop, this reduces the size of the image and optimises the page to allow a rapid loading speed. Fast loading speed isn’t only important for the customer experience but your Seo ranking as well. Our images also include descriptive Alt tags that explain the image clearly so that Google robots can crawl effectively.
3.2 Yoast: Seo Power Plugin
We use the Yoast SEO plugin with all of our clients and ourselves so we also recommend that you have it installed too. The plugin will analyse your content and rate it from Red (improvement needed), Amber (not far off) and Green (perfect). The plugin is a good guide to follow and will help maximise your seo potential.
However, don’t get too bogged down by trying to achieve green results for every section as it is not the be-all and end-all of the success of your page, it is just another effective guide to follow. Yoast will continuously appraise your content and suggest where it can be improved. For example, the plugin will inform you of whether you have used a keyboard properly or not. As we said, we use Yoast mainly for reference but we will always aim to achieve green ratings in all areas where possible.
#4 Off Site Content
Now that our page is optimised and ready for ranking, it is time for another crucial part of the campaign, building the off-site profile. This begins with a detailed backlinking drive and our top 10 competitor research. Both will run side by side in tandem and are processes that once started, will be continuously monitored and updated.
Off Site Content: Backlinks and Research
4.1 Backlink Profile
The backlink profile of your page is fundamental for any seo campaign as all search engines, most importantly Google, with rank websites with the highest number of high quality and organic backlinks nearer the top. We have written a detailed article on backlinks and their importance to seo here. The more backlinks we can get, the more ‘juice’ Google will send our way.
In the image below, you will see an example of a backlink that we have attained for our SSL blog from a high DA (domain authority) website. Don’t get us wrong, it’s not perfect but it is a start. Ideally, the anchor text would be one of our selected primary or secondary keywords which would then link through to the specific URL of the webpage that we are intending to rank. To research your backlink profile in detail, you will need to use paid software such as Ahrefs.
4.2 Competitor Research: seo denia
From the word ‘go’ we aim for the top. For every keyword that you are looking to target, you should conduct detailed research on your current competition. On the image to the left, you will see the current top ten rankings for the keyword term ‘seo denia’. This research starts with us analysing each page from the top ten’s on-page content. We will strive to have a higher word count, more ‘calls to action’, more videos, more images etc.
Currently, the website with the highest word count in the top ten has just over 900 words so that means that we want 2000, if they have 4 images that are informative and with the relevant Alt tags then we want 10 and so on. We will strive for this page to be the best in Google’s eyes and the eyes of the consumer. We will find the top result for each factor in the top ten and smash it out of the park, and that includes their backlinks!
Our software aids us by allowing us to research not only our backlinks but the backlink profiles of our competition too. Referring domains are the golden ticket and that is what we want, this is where one webpage links through to another page with confidence. The image above will show you that there are only 16 referring domains spread across the whole top 10 results for ‘seo denia’. If they have them, then we want them. Not all of these links will be ‘dofollow’ links either but we are confident in building a profile that will comfortably be ahead of the current top ten. This process never ends and takes time but even once ahead, there is no time to sit back. If our competitors add to their backlink profile then our research will inform and we will add to ours too!
4.3 Timescale: Can Google Search Console hurry the process?
Just like seo in general, off-site backlinking will rarely appear overnight. You may be able to see the link but Google may not have recognised it yet. Local SEO may take anywhere from 6-12 months before you start to see any results for the hard work and dedication that you have put in. However, whenever you make a change to the web page that you are ranking for, that you give Google a nudge and ask it to crawl the page again. This can be done by registering to Google Search console and adding the selected URL to the inspection section.
This section of the page will be constantly updating to keep informed about the good, or the bad and anything that we find beneficial throughout our campaign. We would like to end this page with some hard hitting facts for you to consider.
#5.1 Why work with Us?
#5.2 We have a constant focus on ROI
#5.3 We aim to drive clients to your business
#5.4 A group of friendly Digital experts
#5.5 Why would you want us working for the competition!?
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