SEO in Sunderland for trades: win your patch of Wearside
SEO in Sunderland for trades like plumbers, electricians, roofers and builders. People in Washington search "Washington". People in Houghton search "Houghton". We get you into Google's map results in each part of Wearside you cover, for the jobs you want. Local SEO is £297 a month on top of the Growth System, which comes with a free website, or £497 a month on its own. No contract.
5.0 from 37 Google reviews · Since 2010

Sound familiar?
You're based in Washington. Google shows you in Washington and nowhere else.
Search your trade in Sunderland and the map's full of firms with three times your reviews.
Half your work comes from Houghton, and you don't show up there at all.
Wearside is three or four markets, not one
Sunderland, Washington, Houghton-le-Spring and the coast round Seaburn and Roker are all separate searches. The map results only reach a few miles from the person searching. So a firm based in one corner of Wearside barely shows up in the others, unless their profile and pages say they work there.
That's what we fix.
What we do for Wearside trades
Tell Google every place you work
Your Google Business Profile gets the right categories, every service and each part of Wearside you cover: Sunderland, Washington, Houghton-le-Spring, Hetton, Seaham and the rest. Then we keep it busy with real job photos each week and replies to every review.
Give each area its own page
"Roofer Washington" and "electrician Houghton-le-Spring" each get a page with real local detail. That's how you reach past the few miles round your base.
Catch up on reviews
The firms at the top of the Sunderland map often have the most recent reviews. A request after every job closes that gap month by month. See how review requests work.
Clean up your details
Old numbers, old addresses and half-finished directory listings all quietly hold you back. We make them match everywhere.
Show you the numbers
Each month you see where you rank in Sunderland, Washington and Houghton, and what changed. No jargon.
What it costs on Wearside
We recommend taking local SEO with the Growth System: £297 a month for the system and a free website, plus £297 a month for local SEO. That's £594 a month all in, and the Growth System pays for itself in 30 days, or you don't pay.
Already got a website you're happy with? Local SEO on its own is £497 a month.
No setup fee and no contract on either. The full breakdown is on our local SEO page.
Results
DWMotorworks, an independent BMW and MINI specialist in Newcastle, has held number one on Google for "BMW specialist Newcastle", and their site got 780 clicks from Google in the last 90 days. Same approach: win the searches that matter in your area.
No Sunderland client on the site yet, and I'd rather say so than make one up.
How it works
- A free 30-minute call. We search your trade in Sunderland, Washington and Houghton and show you who's in the map and why.
- We fix the foundations. Profile, area pages, listings and review requests.
- Wearside, one area at a time. We track it every week and you get the numbers monthly.
Need a website first? See web design in Sunderland. Covering more of the region? See SEO across the North East or SEO in Newcastle.