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    SEO for electricians: get found for the rewires, not just the call-outs

    SEO for electricians means getting found on Google for the work you actually want: rewires, consumer units, EICRs, EV chargers and solar, not just "electrician near me" at 10pm. It comes down to your Google Business Profile, a page for each type of job, your reviews and your registrations. Here's how it works, and how we do it for you. Local SEO is £297 a month on top of the Growth System, which comes with a free website, or £497 a month on its own.

    By Shaun Chrisp, founder · Updated

    5.0 from 37 Google reviews · Since 2010

    Electrician checking Google map results on a phone

    Sound familiar?

    You turn up to swap a light fitting. The firm down the road gets the full rewire next door.

    Search "EV charger installer" plus your town. You're not there. Three national installers are.

    Your NICEIC listing says you do everything. Your website says "domestic and commercial electrical services", and that's it.

    Why electrician SEO is different

    People search for the job, not the trade

    "Electrician near me" is mostly small jobs and emergencies. The money is in searches like "consumer unit replacement", "full rewire cost", "EICR landlord" and "EV charger installation". Each one needs its own page, or Google won't show you for it.

    Registration matters, to Google and to customers

    Electrical work is the one trade people really worry about getting wrong. Your NICEIC, NAPIT or ELECSA registration, Part P and insurance need to be on your website and your Google profile. Your listing on your scheme's own "find an electrician" directory also counts as a link back to you.

    Landlord work comes round again

    EICRs on rented homes are due at least every five years. Landlords and letting agents search for it, book it and come back next time. Get found once and it keeps paying.

    What gets electricians ranking

    1. A finished Google Business Profile

    Primary category "Electrician", with every service listed: rewires, consumer units, EICRs, EV chargers, solar and batteries, fault finding, lighting and PAT testing. Add your service areas, real job photos each week, and your emergency hours if you do them.

    2. A page for every job

    One page each for the jobs you want more of, with your own photos and a rough idea of cost. Hidden in a list on a "Services" page, they won't rank.

    3. A page for every area

    "Electrician Gosforth" needs a page about your electrical work that mentions Gosforth. Cover ten towns, build ten pages. Here's why town pages work.

    4. Reviews, every week

    Reviews are one of the biggest ranking signals in the map results. Review requests after every job keep your count and rating climbing. See how review requests work.

    5. Your details right everywhere

    Name, address and phone number exactly the same on your scheme's directory, Yell, Bing, Apple Maps and the rest.

    What we do for you

    • Google Business Profile: set up properly and kept fresh with weekly posts
    • Job and area pages: a page for each kind of work and each town you cover
    • Listings: your details the same everywhere, including your scheme directory
    • Reviews: requests after every job
    • A monthly report: where you rank for rewires, EICRs, EV chargers and the rest

    On the Growth System, you also get a free website built for electricians, missed call text back, and an AI admin that answers and books enquiries 24/7. Want the website side first? See websites for electricians.

    Prices

    Best value: the Growth System plus local SEO, £594 a month in total. The Growth System (£297) gives you a free website with SEO built into every page, an AI admin and missed call text back. We add local SEO on top (£297). The Growth System pays for itself in 30 days, or you don't pay.

    SEO only: £497 a month, if you're happy with the website you've got.

    No setup fees and no contracts. Full details are on our local SEO page.

    Results

    DWMotorworks, an independent BMW and MINI specialist in Newcastle, has held number one on Google for "BMW specialist Newcastle", and their site got 780 clicks from Google in the last 90 days. Not an electrician, but the same work: get found for the specific job people search for, in your area.

    How it works

    1. A free 30-minute call. We search your best-paying jobs in your area and show you who's winning them, and why.
    2. We fix the foundations. Profile, job and area pages, listings and review requests.
    3. You climb. Weekly tracking and a monthly report.

    We work with electricians across the UK. In the North East? See web design in Newcastle and the North East. Other trades: SEO for plumbers and SEO for roofers.

    SEO for electricians FAQs

    Usually a few months before the big changes, then it builds. Pages for specific jobs, like EV chargers or EICRs, can move sooner than "electrician" on its own, because fewer firms bother with them.

    Yes. It's a trusted directory with your details on it and a link to your website. Make sure the details match your Google profile exactly.

    That's what job pages are for. Each gets its own page with your installs, a rough price and a booking option, so you show up when people search for them.

    No. Nobody honestly can. We fix what's holding you back and show you the rankings every month.

    With the Growth System, local SEO is £297 a month on top (£594 in total, free website included). On its own, it's £497 a month. No setup fee and no contract.

    Want the jobs that pay?