Local Seo

Local Seo: why you need it now!

Crush your local competitors with Seo.

Local Seo is the term used to describe the process of gearing your website; the HUB of your business, to rank higher in the search engine results pages (SERPs) for said searches performed within your area for the product and services you sell. These searches can be performed by customers on more than just Google. They use Bing, Yahoo, Apple Maps too! Although its good to note that Google has an estimated 87% market share, so we suggest doubling down on their search engine a great start and so the majority of this content will be dedicated to helping you rank your business there.

Statistics

Customers with their wallets out cant find you.

Of searches on Google are Local

Search for a local business Daily

of clients will visit a local business

Get into Googles 'Snack Pack'.

One of the “top ranking factors” of googles algorithm is “proximity to the searcher” according to Moz 2017 analysis.

So what is the 'Snack Pack'?

The snack pack is the top 3 (previously 7 but resized for mobile optimisation) search results that appear in a boxed area right at the top of the results page. It includes a map with pinned locations of the top three results for your search within a 5 mile radius of your current location, as well as the ‘link, title and meta description’ of those 3 results underneath. Recent research shows that 33% of consumers click on the local “snack pack” results, with 40% going to the regular organic results that are located below. Our strategy is to rank you in both these sections, covering both avenues.

  1. Google My Business Signals (Proximity, keyword in business title) 25.12%
  2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity) 16.53%
  3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
  4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
  5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
  6. Behavioural Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
  7. Personalization  5.88%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

The snsck-pack ranks #1 position in 93% of Google Searches. Seo Clarity:"its absolutely essential!"

— Seo Clarity

google seo search

Great… So how do I get there?

Ok so the Snack Pack is great, but you need to be in it to win it! Below we will outline some of the top points to get your business listed there. Firstly make sure that your website is optimised for SEO. Check out Neil Patel’s amazing software and run your site through his checks here.

1. Optimise your website.

Ok so the Snack Pack is great, but you need to be in it to win it! Below we will outline some of the top points to get your business listed there.

1.1 Contact Page.

You’ll also need to create a dedicated page for people to contact you on. As well as a contact form, clear “call to actions” guiding the customer to leave their details is very beneficial. On your contact page, you will need to make it clear what your ‘NAP’s’ are.

1.2 NAP's

NAP stands for ‘Name‘ ‘Address‘ and ‘Phone‘. These are the standard practices but we also like to include our email addresses too. See image for our own NAP’s on our contact page.

1.3 Make contacts details clickable.

You will also need to make your NAP links clickable. Our highlighted NAP’s (see image) are clickable links so customers can contact with one click. The fewer steps the consumers have to do before making contact the better.

1.4 Add Testimonials

Reviews from your clients are seen as a huge “TRUST SIGNAL” for your customers and for Google! Make sure to show your clients reviews on your website and ask clients to leave reviews on Google too. (this helps with the Snack Pack!)

1.5 Schema Markup

So what is Schema? Its a language that was created so there was common language for the top search engines such as Google / Bing and Yahoo. This is quite a technical subject so its best to use a WordPress plugin (such as Schema) and follow its steps to add schema to the head of each website page. Once you have added this content you can use Goolges Structured Data Testing Tool Here to check your workings.

Social

utilise youronlineprofiles.


It’s essential that your business details are the same on every profile online and is listed on as many as possible. Especially the main platforms sucha as Trip Advisor, Yelp etc. Its also important to note not to ignore any local review sites that there are, as usually after the Snack pack your listing could be followed by a link from those such as “The 10 best Agencies in 2019: Tripadvisor”.

Great… So how do I get there?

Ok so the Snack Pack is great, but you need to be in it to win it! Below we will outline some of the top points to get your business listed there. Firstly make sure that your website is optimised for SEO. Check out Neil Patel’s amazing software and run your site through his checks here.

1. Optimise your website.

Ok so the Snack Pack is great, but you need to be in it to win it! Below we will outline some of the top points to get your business listed there.

1.1 Contact Page.

You’ll also need to create a dedicated page for people to contact you on. As well as a contact form, clear “call to actions” guiding the customer to leave their details is very beneficial. On your contact page, you will need to make it clear what your ‘NAP’s’ are.

1.2 NAP's

NAP stands for ‘Name‘ ‘Address‘ and ‘Phone‘. These are the standard practices but we also like to include our email addresses too. See image for our own NAP’s on our contact page.

1.3 Make contacts details clickable.

You will also need to make your NAP links clickable. Our highlighted NAP’s (see image) are clickable links so customers can contact with one click. The fewer steps the consumers have to do before making contact the better.

1.4 Add Testimonials

Reviews from your clients are seen as a huge “TRUST SIGNAL” for your customers and for Google! Make sure to show your clients reviews on your website and ask clients to leave reviews on Google too. (this helps with the Snack Pack!)

1.5 Schema Markup

So what is Schema? Its a language that was created so there was common language for the top search engines such as Google / Bing and Yahoo. This is quite a technical subject so its best to use a WordPress plugin (such as Schema) and follow its steps to add schema to the head of each website page. Once you have added this content you can use Goolges Structured Data Testing Tool Here to check your workings.

Contact

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