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Facebook Advertising How To? The Ultimate Guide.

Reach Your Target Market With The Click of A Button

Facebook is due to make over $4 billion in revenue this year just from advertising. So, there is no wonder that one of our most FAQ’s in for a ‘Facebook Advertising how to?’ This figure alone shows you the scale of Facebook Ads and how successful they can be when executed correctly. I want to help you get a piece of the pie.

In this article i’ll be sharing 5 essential factors to consider when creating a killer Facebook Ad campaign. These will not only provide a high click rate on your Ads but they will make sure your advertisements are targeted at the correct audience, leaving you in the best position possible to turn these clicks into sales.

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5 Top Facebook Advertising How To Tips

1. Who Are You Targeting?

High volume numbers look great on your reports but they don’t tell the whole story. Facebook Advertising isn’t about reaching the most people, it’s about reaching the right people. One of the key stages to your campaign is ‘creating your audience’. You need to reach and appeal to people that are open to your brand and curious about your content. More often than not, this won’t be a huge number but don’t worry, a refined audience is a perfect audience. Facebook allows you to select your demographic, this covers factors like, where you want your Ad to be shown, the age range of your selected audience and their online search habits. By selecting the ‘Browse’ option you can delve even further, the detail in this section offers you everything you need to have your demographic as finely tuned as you want, helping you find your perfect customer.

2. Your Ad Image

One of the most important parts of your Facebook Advertisement is your chosen image. The image is the scroll stopper, you can have some of the most brilliantly written and informative text in your Ad but if your image doesn’t match then your audience is less likely to see it. Create high-quality images that catches the eye and follow Facebook’s image guideline of 1080 x 1080 pixels to ensure premium image quality. Use unique photos and put your personality into them by editing, cropping and using filters – make your own style. Facebook also allows you to create high-quality videos from as many images from 2-6. You can add your logo to these videos along with small text on each image slide. Take some time a create a professional video to represent your brand or offer. By branding your images, you are also preventing your content being stolen and used by a potential competitor!

3. The Written Content

Now your image has caught the consumers eye, it’s now time to inform the potential customers of what you are advertising through your ad text. Short and sweet yet informative is the way to go, people want as much information as possible, as quickly as possible and with as little effort as possible!

Emojis are a great way to keep your text looking aesthetically pleasing and fun. Creativity is key! Draw your customers in with an attention-grabbing headline and ask questions to get your audience thinking. Most importantly, sell your product! Your ad will have a 90 body character text limit but that doesn’t stop you from being able to describe the main benefit of using your product and get your viewer hooked.

Your Facebook Ad needs to have a ‘call to action’ on it, this can be a button that links your reader through to your website with minimal effort, all with the aim to make the customer journey as effortless as you can.

4. Track Performance

This is arguably the most important part of any Facebook ad campaign. You need to know what you’re spending, where you’re spending it and what is working best! Constantly review your ad sets and trial different demographics and interests with small budgets, review the results and double down on what is working best. Failing to keep an aye on these crucial stats and data can see your budget spiral out of control without the ROI that you are expecting.

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The Facebook Advertising Library

5. What Library?

The Facebook Advertising Library is the place to go when you would like to search for advertisements that are running across all Facebook products. This means that for every ad, you can search and view all other ads that are currently active.

Facebook is now a platform for people to have opinions and advertise products or services regarding them but all content has to be regulated. For every advert that is live, a user must be accountable for the content. The Facebook Advertising Library allows Facebook the ability to share a range of additional information about each advert. So you are able to access information the informs you of who may have funded an ad, how much that they may have invested to fund the campaign and the reach of the ad across all demographics. This was a revelation for Facebook when advertising for elections and politics in general. It was their aim to prevents interference in on-going elections. You can view the Facebook Advertising Library here.

We understand that trying to run your business as well as a Facebook Adverting campaign can be very time consuming and a daunting process thats why we pride ourself in offering you value with guides like this ‘Facebook Advertising how to’. If there is anything that you need to know that we may not have covered then you can always reach out to one of our team through a live chat option or here.

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