Banner ads tracking: Google URL builder

google url builder for ads tracking with chrisp design

Google URL Builder

So lets keep this KISS

“KEEP IT SIMPLE STUPID” – Ads Tracking

Q: A client has asked to track and create a banner add on their affiliates website?

A: Google URL Builder has the answer!

Step 1: Head over to https://ga-dev-tools.appspot.com/campaign-url-builder/ and we can create the link for your ad.

Enter the link you want to use to take visitors to your website. (in our case lets use https://chrispdesign.com)

Step 2: Add the Campaign Source, Campaign Medium, Campaign Name.

Campaign Source: This tells Google where traffic is coming from: Website Domain or Email.
Campaign Medium: This tells Google what kind of source it’s coming from: Email campaign / Banner / Social Media Campaign etc.
Campaign Name: This section describes your campaign. (call it something you’ll remember and easy to distinguish from other campaign names)

Step 3: Below you will find the option to shrink the URL and copy it.

Then you can place this code anywhere you want in your campaign: in a Banner, on an open button, or simply a click here link.

Google Analytics

Ok so the hard part is done, wheres my results in Google Analytics: Ads Tracking.

Head over to your analytics, if you haven’t already done so please register!

Simply click on Acquisition > Campaigns > And at the very bottom you will see you individual campaign names.

Here you can see how many visits youve had, how long each stayed on your website, how many pages they visit and things such as the bounce rate.

Check our our SEO too if you want to turn clicks into clients

Give it a go, if you get stuck, hit us up.

Don’t forget to like us on Facebook and comment on our posts. Build the community.

e. hello@chrispdesign.com
in. linkedin.com/in/chrispdesign
f. facebook.com/chrispdesign13
w. www.chrispdesign.com
t. +34684262589

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CHRISP DESIGN Websites Social Media and Digital Marketing consultants. Specialists in web design Javea Costa Blanca
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Posted on August 21, 2017 in Google Analytics

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About the Author

Hey, Shaun here, lead creative designer at Chrisp Design.My aim is to bring you fresh content, rad designs and marketing techniques that will help you generate consumer attention crushing your competition.Stay tuned, theres a lot more to come.

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