Graphic Design

Logo Design.

logo design importance

Look around, logos are everywhere. They influence our decisions, communicate and represent a company’s values. But what is logo design and why does it matter?

Logo Purpose

The main role is to Identify. Identification is what really matters, thats it!
Trends come and go, design tools and techniques evolve, what we perceive a logo to be may even change with time, but the single most important goal of a logo is – to identify the person, product, business or service you’re designing it for!

This means before working on any ideas we always try to fully understand the environment in which the logo will be seen.

  • How can we differentiate the logo so the business stands out?
  • What is the competition?
  • What colours are used by established competition?

Logo design is a strategic tool

Our role at Chrisp Design is not only to design something the client likes, but also design a logo that will allow a company to be identified.

When you picture a business, you often picture their logo, from the golden arches of McDonald’s, or the apple with the bite out of it representing a very popular technology brand.

A well-designed logo is memorable, it helps customers remember the brand/business/company.

If we think a business looks too expensive, corporate, too fun we will avoid it.

Likewise, if the logo looks like the type of company, products or service we’re looking for, and wish to be associated with, we will actively engage with the company and buy its products and services.

This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.

At Chrisp Design we know the importance a logo has on your business, take a look at our recent designs created for a wide variety of businesses. Meeting the customer’s brief and making them stand out from their competitors. Find out more here!