Web Design: A Guide To Speed

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2019 Guide to a Speedy Site

4 Fast Tips To Speed Up Your Site

Your Website is the first impression you make and first impressions are vital. The speed of your website is essential, the digital world is impatient and according to the statistics, more than half of us will leave a site if it hasn’t loaded within the first 2 seconds. What does that mean for your brand? Poor reputation, fewer consumers and fewer sales. Online we relate speed with efficiency, confidence, and trust. Search engines understand that consumers want information fast and they reward websites that load instantly. Don’t undersell yourself, follow these 4 top tips and ensure that nobody will be leaving your website in a hurry.

Re-scaling Your Images

Using full size images can really slow down a website and harm its performance, crop your images to be the perfect size and shape before you upload them, this keeps your website having that streamlined feel. Use small size formats like JPG files as opposed to PNGs, the smaller the file, the quicker the speed. Be careful when having to enlarge an image, quality is key and there is no place for blurry images online if you want to be taken seriously.

Disable Unnecessary Plugins

The more plugins you have then the more code there is implemented on your website. Having active plugins that are constantly running when not needed will result in your pages loading slower and all round customer navigation being poor. If there is anything that you can do manually, try and avoid installing a plugin for it. You don’t have to delete these plugins if you think you may need them again in the future, just simply deactivating them will instantly start to speed up your website.

Top Tip

A great place to check the current loading speed for your website is that of gtmetrix.com, are you fast enough?

Mobile Friendly

When building or updating your website, you must focus on how your site will perform on a Mobile too. Invest time in ensuring that your pages work and load quickly across mobile devices. If you have a site that is only based around a desktop version then you will miss out on organic searches from mobiles which is now 50-60% of all searches online. The shift towards Internet-enabled mobile devices means that if you’re not fast, you’re not going to be seen. Websites that are both mobile and desktop friendly will be ranked favorably amongst search engines, leaving you first in line for the consumer.

Clear Your Cache

When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage. This means that the next time you visit the site, your browser can load the page without having to send another HTTP request to the server. Caching ensures a much faster experience for your website users by storing a version of your website on their browser and serving them that version until your website is updated or until you instruct it to refresh the version of your website they are served. Enabling caching for your website can boost its speed significantly, and research shows that enabling a full cache for a website can reduce the website loading time from 2.4 seconds to 0.9 seconds; now, that’s massive!

If your site loads in 1.7 seconds, it is faster than approximately 75% of the web. Getting your website to this golden time is no easy task but by following these steps, you are certainly on the right path. Here at www.chrispdesign.com/website-design/ we have a dedicated Website Design team that we create stunning, mobile responsive websites and fine tune them into high-perform marketing machines. We make sure that you don’t get left behind in this fast paced website world.

Posted on June 13, 2019 in Website Design

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About the Author

Hi! Vincent here, Marketing Strategist at Chrisp Design. My aim is to keep you up to date with all things new in the Digital Marketing world and keep you ahead of your competition by constantly providing you with new tips and techniques.

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