Backlinks: An expert guide
Helping your push for the first page
We all should take pride in our website and we should all want to show it off. One of the best places for your site to be discovered is through search engines, but competition is rife. Customers want results instantly, they don’t want to spend all afternoon sifting through pages and pages online looking for the information they need. In fact, Web Pages ranked on the first page of Google receive 91.5% of Google traffic. So there lays the next question, ‘What do I need to do to get ranked on the first page of the search engines?’ or if you are already there, “How do I stay there?’
The truth is, there are many pieces to the intricate SEO (Search Engine Optimisation) puzzle but an organic way to generate credible juice from search engines is to build backlinks to your website.
To keep it simple, backlinks are links that are directed to your website. The more backlinks you hold show the importance and/or popularity of your website. They are an essential part of SEO as some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks and consider those websites more relevant than others in their results pages for a search query. The margins for a quality backlink are fine so I’m going to take you through some important rules to follow that ensure your backlinks are producing premium Seo results.
Backlinks to Avoid
Make sure you avoid having links from websites with thin content. Links from web pages of this nature are devalued by search engines and will not provide you with any value in your push for the first page. The same goes for spamming. No one likes spam and neither do search engines like Google. So if you end up spamming backlinks all over the internet in irrelevant places, you could end up harming your website’s reputation or even lose your rankings in search engines.
Create Shareable Content
Having popular content provides you with the opportunity to have your content shared all over the world. By making sure your website address is linked (through a ‘call to action’) to this content you are putting yourself in the best position to be seen on many different web pages and platforms, maximising your reach and generating organic traffic.
Make sure your backlinks are in relevant places where readers are interested in your content. Google will credit the length of time viewers are on your website too!
Focus on Your Niche
Sharing and exchanging backlinks with other people in the same position can be beneficial for both parties but only when it is done correctly. Make sure you are aware of who you are networking with and how your content will fit onto their website. There would be no point in sharing an expertly written blog including links through to your site on a website that’s niche is completely different. Your niche matters when building backlinks so make sure the platforms that your links are being shared to align with your website.
Variety of Anchor Text Distribution>
‘Anchor text’ is visible and clickable text in a hyperlink. For example, say I am writing about Social Media, as you can see, I have anchor linked the text ‘Social Media’ with a link through to the relevant page on our website. This is a great way to keep an interested readers customer journey smooth and effortless. Refrain from littering your article with anchor text that isn’t relevant as it can very quickly become spammy. Below I have listed and explained some different ways to distribute your anchor text as variety is key to your backlinks being natural:
Naked anchor text
The majority of anchors should include your URL. These are seen as the safest links to use and most effective as the reader has instant trust in what they are clicking on.
Generic anchor text
These are a more common form of links that you may be used to seeing from day to day. The text may say ‘read more’, ‘contact now’ or ‘click here’ etc. I wouldn’t use this generic method all of the time though as you should aim to make your links more informative.
Branded anchor text
Search engines love to see Brands in anchors so make sure you include your Domain or Brand name. This is a very safe way to anchor link, in a similar way to the ‘Naked anchor text’ method that I mentioned before.
Keyword anchor text
This used to be one of the most popular forms of anchor links as it was also a great way to involve your selected keywords in your content. Search engines became wise to this and algorithms change so try not to use this method too much as it could incur Google penalties.
When you create more links to your website, do it with a carefully thought out plan and with caution. It is important to monitor every link that you earn or create and determine its SEO value.
Generating backlinks can be a tedious process, but at Chrisp Design we are dedicated to generating high-quality backlinks on a range of websites in your niche as part of our SEO packages. We will keep you on that first page of search engines and place you first in the queue to the vast amount of traffic that it provides.