Is your podcast being found?
Podcast SEO: How to get started
If you are looking to increase the visibility of your podcast and continue to grow your audience organically then applying a well thought out and detailed podcast Seo strategy is vital. For many people, search engine optimisation, in general, may seem like a daunting and complicated process but it doesn’t have to be and we’re here to help you! Podcasts have fast become an extremely popular and effective option for content consumption and the term ‘podcast SEO’ will be ‘part of the furniture’ for podcast hosts, marketers and Seo professionals as we head into 2020. But, how can you optimise your podcasts for search engines and ensure that your content is first in the queue?
Podcasts and Google
The ability to structure a specific podcast episode with Seo in mind is still a relatively fresh development that was made possible by a Google update earlier this year. Now, if you were to search for a specific podcast that you like, you will find the relevant website and a suggested playable list of the most recent episodes. But, that’s not all, Google Podcasts is now able to ‘listen’ and automatically transcribe each episode and determine what your content is about. This now means that if you have a podcast, for example about ‘seo valencia’, a Google search based around that keyword term could display your episode in the organic listings. Submitting your podcasts to Google Podcasts is now more important than ever.
This is a huge deal for anyone or any business that understands the value and has a clear focus in Seo. Podcasts are becoming more important and now, with Google’s support, can’t be ignored as a high-quality source of content.
A Website For Your Podcast
Now, I’m not saying that you need a site to create a podcast (you only need a hosting platform) but, if you want to start taking the Seo of your podcast seriously then you want to be assured that you own any data of your subscribers and are able to build an email marketing list for your loyal listeners. By having a website for your podcast, it gives you the option to add content around your podcast when uploading them and this will make the process of search engines discovering your episodes easier and quicker!
A great technique for doing this is to create a new blog for each episode and describe in detail the topic. This is a fantastic way to build content surrounding your podcast and by having the main theme and focus keyword throughout each upload, you are making it easier for search engines like Google to find you. You can then treat these blogs as a way to link through to previous or other relevant episodes and keep your audience engaged.
Keywords In Your Podcast
The title of your podcast is your first chance and the number one place to implement your keyword. As and when you create more episodes, a clear title is your opportunity to rank for each topic and grow your audience accordingly. To pick the perfect keyword term you will need to analyse your episodes structure and theme and decide on the best way to describe it. Even if you have a similarity between certain episodes, you should still aim to mix up the keywords and have one keyword term per episode. When researching your keywords, it is ideal to find a term that has both high search volume and low competition and now with search engines noticing voice recognition, long-tail keywords can be key.
Make sure that you don’t pick the same keyword on every episode as you risk harming your success.
Like every other Seo technique, optimising metadata provides additional details about your content and what it is offering. The description of your podcast will give your audience a clear idea of the content and what they can expect when listening. This description will appear directly after the title. The metatag isn’t only useful information for your consumer but for Seo too as it will help search engines understand the podcast topic as well. You should use your keyword in the description to help search engines work out the consistent theme of your content.
Selecting relevant tags for your podcast is important too. A tag allows a consumer to find your episode by searching for a specific genre or category. You can add several tags to your podcast but it is important to have your audience in mind when choosing them and make sure each tag has relevance to the content that you are providing. What should people be searching for to find your podcast?
Sharing Is Caring
The amount of shares and comments that your podcast receives provides a good indication of its success and popularity. Be proud of your content and encourage listeners to like and share across social media platforms. Your episode does not have to be extremely popular before you start to see positive comments or shares on social media. Pick your social media channels and other forms of promotion based on your topic and target audience and create tracking links to find your best-performing channels. This can be a great way to improve your SEO through “online word of mouth” as it can improve your levels of popularity and eventually your ranking.
The world of Seo is constantly changing and updating. At Chrisp Design, we study and analyse future trends and aim to keep you ahead of the curve and ahead of your competition. We provide you with constant updates, guides, and tips and tricks to get you to number 1 and skyrocket your sales.