In Google’s Featured Snippet?
Ultimate Guide To The Top Spot
What Are Featured Snippets?
Essentially, a featured snippet is providing you with the information that you are searching for online and then also citing the website that the information came from. Ranking your website number 1 on Google for organic search results is no easy task and a constant uphill battle. However, even if you are not currently occupying top-spot, by claiming a featured snippet then you can still outrank it. This is because a featured snippet appears as a block at the top of the page and most importantly, above the first organic search results. For this reason, a featured snippet is known as position 0.
Why Are They Important?
We all know how impatient consumers are online these days, the quicker they find what they are looking for, the better. This is what makes featured snippets so important as they make people’s online search process experience easier and faster as they can see what they are looking for at a glance! Google will pick the best answer from a third party website and include it in the snippet. Imagine the exposure and traffic your website will receive if Google decides to display your content!?
23% of all search result pages include a featured snippet.
Types Of Featured Snippets
Normally, featured snippets are classified into three forms: lists, paragraphs and tables. Paragraph type answers will appear in paragraph form at the top of the page. Answers that are in the form of numbered lists or bullet points will show as a list featured snippet, a list snippet will mainly refer to posts that include step by step instructions. Often you’ll see table snippets show up for posts that contain comparisons charts. Google values well-structured content with prices, rates, years, and other numerical data.
A recent study by Ahrefs shows the dramatic effect that featured snippets are now having when it comes to traffic. They analysed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is present. So, A featured snippet that showed for a search query will always get more traffic than the first organic search result.
Top Tips To Get You There
#1 Keyword Research
As always, keyword research will be your best friend and is an indispensable tool in creating content that will adhere to the requirements of a featured snippet. You have to aim for your content to be answering the questions that the majority of your target audience will be asking. Try and refrain from using needles words in your content, Google will always offer short, concise information, especially for voice results. Create answers and content that match this.
#2 ‘People also ask’
Underneath the featured snippet box, you will often find the ‘people also ask’ section. This is also an important place to look when conducting your research, it offers you more opportunities to expand on a topic. You’ll be able to answer as many questions as possible in a single blog post.
#3 Aim For The Top
It is important never to forget the basics and you should always be aiming to be ranked on at least the first page of Google. By being on page number 1, you have a much higher chance of achieving a snippet, Google finds the majority of their answers from sites listed on the first page so increasing your organic ranking should always remain the main practice.
#4 Q&A Section
Another interesting technique is to create a Q&A section for the page you are aiming to rank. This mainly benefits websites who are offering a service or product. They are a good way to simply address concerns and answer any frequently asked questions that your customers may have. More importantly, they help to grow your chances of appearing in a snippet. Provide complete answers in short paragraphs and keep them straightforward.
Optimise For The Future
It is now apparent that voice search is not a fad. It is predicted that by 2020, 50% of searches will be carried out through voice recognition assistants like Siri and Google Assistant. This is because now that consumers are now up to speed with voice searching on their mobile devices. We naturally ask questions when doing voice search and featured snippets show up for question-type queries, it makes sense to rank for these snippets. Keep an eye out for our upcoming blogs where we will explain how to rank for voice searches.
The world of SEO is ever-changing and it is essential to keep up and stay ahead of your competition if you intend to rank on the first page of Google. But, if you’re not quite there yet, attaining a featured snippet gives you another chance to boost your website traffic and your sales. At Chrisp Design, we pride ourselves in rapidly becoming experts in every new technique possible and implementing the best methods to get to number 1, or in this case position 0.