design or usability?
Don’t be all style over substance, your website has to be functional too!
In this modern, tech-dependent world a countless number of sectors and industries are highly competitive and feel almost saturated. The same goes for their websites. We are in an era where a website is essential for every aspect of your business, it should be seen as your home base, a place to send the consumer when they are looking to learn more about your product or to fill up that check-out basket and make a purchase!
All your platforms in Digital Marketing should be generating organic juice and traffic to your website, whether you’re doing this through top quality Social Media content, expertly planned SEO (Search Engine Optimisation) or vibrant Graphic Design features. The end goal to all of this is your target market viewing and engaging with your website.
When all this is said and done, it is essential that your website lives up to expectations, it has to be the hub of your brand and needs to be user-friendly. Visitors will only return to your website if their experience has been seamless and effortless.
How can you ensure that you are leaving your customer feeling satisfied? Here are some important features in making a functional website-
High VISUAL Appeal
Having an aesthetically appealing website wins you the first battle. Use colours that match your brand, it shows the consumer that you are serious and helps build trust. The layout of the content has to be well formatted and spelling errors must be checked, double checked and triple checked! Eye-catching imagery helps to keep the consumer scrolling and video content is a great way to keep them engaged. A lot of people now are impatient when online and are looking for information quickly, and with as little effort as possible. So informative videos will keep the customer returning to your site.
We all know how frustrating it can be when we find ourselves on a dated and clunky website. Try and keep things simple yet effective, there doesn’t have to be hundreds of pages taking you here, there and everywhere! Having intuitive navigation is imperative for a successful onsite experience as it makes the visitors journey simple and means finding different parts of your site is made easy.
In 2018, 58% of site visits were from mobile devices! If you’re looking to touch base with as many customers as possible then it is absolutely crucial for you to have a mobile-friendly website. People are spending, on average, 5 hours a day on their smartphones and having a responsive website keeps you competitive online and means that you are more likely to be shared all across the world. It also makes it easier for people to contact you as with a click of a button, they can be dialling your number or emailing you.
Make sure you compare your desktop website to your mobile version too. Just because it looks great on your computer, it doesn’t mean the same for how it has transferred and viewed on a mobile device.
Rapid Loading SPEED
One of the main reasons for visitors bouncing from your website is down to slow loading speed. As I mentioned before, we’re getting impatient and it is important to get your website fully loaded within 5 to 6 seconds otherwise you run an extremely high risk of your customer leaving and discovering a competitor. Streamline your site and only have on it what is necessary, it will help speed up the loading process and keep your customer online.
GET ON BOARD
Here at chrispdesign.com, our dedicated team have all the experience and creative juices needed to create, update and redesign websites to ensure that they are stunning but functional. Whatever market or niche your business is in, we look to work with you and put together the perfect package to achieve your goal.
Have a look at chrispdesign.com/website-design/ and let’s work together to keep you up to date in this fast-paced digital world. You don’t want to be left behind, do you?