Stop what you are doing and look around. I bet you see someone using their smart phone.
Mobile phones and other portable devices are essential to our daily life. Most people in the world have some type of hand-held gadget they on a daily basis.
But what is the primary purpose of a mobile device?
It was initially launched on the market to provide normal telephone communication, but with the help of wireless technology, the capabilities of hand-held devices has broadened. Now, we use them for checking mail, social media, listening to music, taking photo’s, browsing the internet and much much more.
So how can this help your business?
Mobile devices can access the internet. This means that people using mobile devices can become a source of increased website traffic. In fact, when comparing mobile use to desktop use, mobile users trump desktop. Given the fast paced society we live in, this makes sense.
Let me give you 5 mobile optimised website benefits.
Improved User Experience
We’ve all been there, a friend sends us a link via SMS or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized rubbish. This will kill any chance of you converting that website visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device/tablet, they will leave. Simple. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites which leads them to abandon the page.
Increased Average Time on Site
As with everything that exists online, it is about time. You have limited amount of time to capture a website visitors attention. This is even more the case with mobile devices because users are accessing your website whilst out and about. If a visitor is able to easily navigate your pages and the content written is mobile user friendly, you increase the chance of converting the visitor to a customer.
Faster Website Load Speed
Speed is important because as mentioned, time is limited. A normal website that isnt optimized to mobile use will load very slowly on a tablet/mobile device or in some scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is therefore compatible. Studies show that mobile website users with abandon a page if they have to wait more than 6-10 seconds. Demanding huh?
Competitive Advantage over Your Competition
There is the chance that your competition is already ahead of the game with a beautiful optimised mobile responsive website. Competition within internet marketing is massive, so it’s important to stand out on the web and out-rank your competitors. Consumers will choose a better optimised, most user friendly and positive experience site over those which are not. The point is, you have to ensure that you are the one to catch the attention and you need to make it as easy as possible in order to do so.
If a customer has a bad experience on your site, it may leave a bad impression about your business. Most people will be annoyed and frustrated when visiting a site that is not mobile friendly. This could make a customer feel as though your company doesn’t care about the business, and be less likely to visit your website in the future. Basically, the customer is looking for the full package, if the user can navigate easily around your website and get the information/product they are after. They are more likely to recommend your business to a friend.
As I have pointed out, mobile responsive websites are important if your business wants to acquire more customers and increase sales. Staying ahead of the curve with a mobile optimised website is going to enable your company to do just that.
If you want any advice on how to move forward with your website.
I’m all ears, fire away.
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Have a good day,