The Process: How to rank in Valencia?
The full guide to how you can rank your local business in Valencia is here. By structuring your website correctly and running a strategic Seo campaign you can create a full time marketing machine churning out new sales. What better way to show you what you can expect from our team than to take you on the journey with us by ranking ‘Chrisp Design’ in Valencia!
So What’s the process?
#1 Google Snack Pack
The First step in local seo for Valencia
The first step in ranking for customer searches in Valencia is to understand Local Seo. Local SEO is the process of gearing your business website to rank in Google’s search results when people are searching for your products in your local area.
The First Step is to rank your business in the Snack Pack on Google. As it is such a vital part of the local ranking strategy we decided to write a super in-depth article here on Local SEO. Please use both these pages in your campaign when looking to rank your website in Valencia. Next is a super vital process of researching and choosing the best keywords for you!
Google Snack Pack
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#2 Keyword Research: SEO VALENCIA?
Now we will take you through our ‘Keyword Research’ and explain how and why we select our final keyword terms to target. It’s all about Niche, ranking for lower competition keywords with the most volume of searches in total!
Keyword Research: To use SEO Valencia or not?
We analyse our market and discover exactly what our target audience is searching for, this is determined by monthly search volumes and the SEO difficulty rating. We select our niche and choose to rank for the most effective keyword term. You’ll need to use a keyword software tool such as SEM Rush, Ahrefs, etc but these 2 do cost a lot of money monthly. So unless you are an agency like ourselves you can us Ubersuggest which is a great free tool.
2.1 Primary Keywords: Seo Valencia Agencia Seo Valencia?
Primary keywords are those keywords that define the nature of your business/products but this could be a variety of terms so how can you select the perfect keywords for your business and niche? Below you will see images off the most popular keyword terms surrounding ‘seo valencia‘. One thing to note is that ‘seo valencia‘ itself has a high search volume of 390 per month but that doesn’t necessarily mean that it is the best keyword for us to target, this is down to it’s SEO difficulty rating being 36 out of 100. Whereas, our research shows that ‘agencia seo valencia‘ has a higher search volume of 480 and an easier seo difficulty rating of 29.
Usually, we would consider avoiding the ‘seo valencia‘ keyword, however as the majority of searches in Valencia are looking for seo agencies in the Spanish language, our job of ranking an English language page in the SERP results is that much harder (thus why we will still include it in our Primary Keywords as we can easily include that keyword in our on page content!). For our Spanish version of this page, the ranking results will be far easier. But for this page, we are targeting English speaking clients located in Valencia.
So you/we need to consider other keywords such as ‘consultor seo valencia‘, as even though it has 70 less monthly searches, we feel it will be a more effective keyword for us to target due to it’s difficulty rating only being 26.
Here is a compelling comparison example of why SEO difficulty rating is extremely important and we need to focus on keyword terms that have high search volume and low difficulty. The two keyword terms ‘posicionamiento seo en valencia‘ and ‘posicionamiento seo valencia‘both have the same search volume of 210 per month but the difference being that ‘posicionamiento seo en valencia‘ has a difficulty rating of 25 with ‘posicionamiento seo valencia‘ being 20. Similar keywords yes, but it is going to be easier to rank the latter.
So we have decided our 3 primary keyword terms, ‘seo valencia‘ as this is could also be an intended search for English speaking consumers, ‘consultor seo valencia‘ and ‘agencia seo valencia‘ because of their high volume of searches but lower difficulty rating.
Keyword Overview based around seo valencia
2.2 Secondary Keywords: Agencia seo en Valencia or Seo en Valencia?
You can also decide to select three secondary keyword terms. The secondary keyword aims to play the supporting role to your selected primary keywords. If you target only primary keywords that have high search volume, it may take time to get a good ranking in search results. What we are looking for here are terms with low ranking difficulty and still a relatively juicy search volume. For example, our research shows that the term ‘valencia seo‘ only has a search volume of 30 and a difficulty rating of 28. We can also see that ‘agencia seo en valencia‘ has more than double the search volume of ‘valencia seo‘ and a much easier difficulty score of 21.
Secondary Keyword options
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#3 On Page Content
Now that the keywords have been selected, it is time to start organising the on-page content. We decided to dedicate and optimise this page specifically to rank in Valencia. You always want your pages to offer value to the reader, offering content that will be unique, using visual as well as text cues like images and videos.
On Page Content: How and Why its important
The more we can offer to the reader then the more time consumers will spend on our page. We want to avoid a high bounce rate and the best way to do that is to give the reader what they are looking for! We have an extremely in-depth checklist that we follow to ensure our page is optimised in all areas. We won’t be able to take you through the whole list but below, we will explain the key points.
3.1 Essential Steps: Primary and Secondary Keywords
This is going to be challenging for us as in our situation, we have an English language web page that we are trying to rank in Valencia with Spanish keywords. So as you could imagine, we want to avoid confusing Google but we would also want to avoid confusing the reader if we had an H1 tag of ‘agencia seo valencia’ and the information about the header in English. More often than not, a confused reader is a bounced reader! However by using ourselves in this case study we can include the keywords…. sometimes you have to get creative! In order to perform Seo on your website, you will need some coding knowledge and below we will show you how we would structure our ‘H’ tags.
Our primary keywords have to be included at least 3 times within the copy on the page and our secondary keywords at least once. Again, this could prove problematic for us with the different languages but we are confident that by providing value and giving relevant examples that we will be able to fruitfully target English speaking consumers looking for help in Valencia.
3.2 Images: and their alt tags!
3.2 Yoast: Seo Power Plugin
#4 Off Site Content
Now that our page packs a punch it is time to build our off site profile. We start with our backlink campaign that will run in tandem with our top 10 competitor research. These are both ongoing processes that when started will need to be updated regularly.
Off Site Content: Backlinks and more
4.1 Backlink Profile
Backlink profiles are an essential part of SEO as search engines; especially Google, will give higher rankings to websites that have a good number of quality and organic backlinks. To read a more in-depth article on backlinking see our blog post by clicking here. We are seeking high quality ‘do follow’ backlinks to our targeted page from other websites that have high authority domains. The more backlinks we get, the more ‘juice’ Google will send our website.
As you can see below, here is an example of a DA 27 (Domain Authority) backlink that we have attained for our SSL blog article. Ideally, the anchor text for the link will be one of our chosen keywords and then link through to the specific URL or the page your building. To find research your pages backlinks, again you will need to pay for software such as Ahrefs.
4.2 Competitor Research: posicionamiento seo en valencia
The website in the top ten that has the largest wordcount (out of the 10) at 1200 words on their page then we want 2000 words, if they have 5 relevant images with alt tags we want to add more to our page. We want this page to be the best for every metric and rank on Google accordingly. We find the top result for each of the metrics in the top 10 and smash it out the water.
Our software allows us to research our competitor’s backlink profile as well. Referring domains is what we are after, this is where another website has linked through to our page in confidence. As you can see from the image above, there are 100’s of referring domains spread out across the top ten, if our competitors have them, why can’t we? Now, not all of these will be ‘do follow’ links and not all of these will be attainable but even if we get 50% of them then we will already have a larger backlink profile than each one of the top ten rankings. This is a daily process that takes time but then again if our competitors have added to their on-site content and backlink profile overnight, then we will add to ours!
4.3 Timescale: Can Google Search Console help?
Off-Site backlinking does not appear overnight, you have to wait for google to recognise and relate. Local SEO can take anywhere from 6 to 12 months to start seeing the results that you deserve and this is the very start of the process. However, we do recommend when you make a change to a website page that you ask google to crawl the webpage again. You can do this by registering on Google Search Console and adding the URL to it’s inspection section.
We will be constantly updating this section of the page explaining our journey and keeping you informed about anything good, anything bad and anything that we find interesting and beneficial along the way. To finalise this page we will leave you with some hard hitting facts!
#5.1 Why work with Us?
#5.2 We are extremely ROI driven
#5.3 Focus on driving clients to your business
#5.4 Collective of friendly digital experts
#5.5 You don’t want us working for the competition!
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