A guide to seo in valencia
Structure your website correctly, run a strategic Seo Campaign and create a full time marketing machine churning out new leads when working with us “the freshest Seo agency in Valencia”.
What local SEO can do for you
Dominte the valencia search results
We strive to provide organic leads for companies using SEO in Valencia. We bring you a constant flow of new visitors and new visitors mean new customers! 72% of people who do a local Google search, end up visiting a business with 5 miles in 72 hours or less. It is crucial that your website is tailored to be found amongst these searches. That is what we will do for you, leaving you to do what you do best, close the sale!
Results that pay
The Process: Chrisp Design Case Study
We are an English/Spanish speaking agency based in Spain and our next goal is to rank ourselves number one for our selected seo search terms in Valencia. What better way to show you what you can expect from our team than to take you on the journey with us. Below we will you show you our process from scratch.
What we will cover
We will take you through our ‘Keyword Research’ and explain how and why we select our final keyword terms to target. The next stage will be, expertly optimising our ‘On-Page Content’ in line with our targeted keywords by following our on-page SEO checklist’. After that, it’s on to the ‘Off-Site Content’. We will build high-quality backlinks and provide an insight into our in-depth competitor analysis that ensures that we get ahead and stay ahead of our competitors.
#1 Keyword Research
We analyse our market and discover exactly what our target audience is searching for, this is determined by monthly search volumes and the SEO difficulty rating. We select our niche and choose to rank for the most effective keyword term.
Primary keywords are basically those keywords that define the nature of your business but this could be a variety of terms so how can you select the perfect keywords for your business and niche? Below you will see images off the most popular keyword terms surrounding ‘seo valencia’. One thing to note is that ‘seo valencia’ itself has a high search volume of 390 per month but that doesn’t necessarily mean that it is the best keyword for us to target, this is down to its SEO difficulty rating being 36 out of 100. Whereas, our research shows that ‘agencia seo valencia’ has a higher search volume of 480 and an easier seo difficulty rating of 29, this means that we will be choosing to rank for ‘agencia seo valencia’ as apposed to ‘seo valencia’. In fact, after viewing our results we have decided against selecting ‘seo valencia’ as one of our primary focus keywords. This is down to the term ‘consultor seo valencia’. Even though ‘consultor seo valencia’ has 70 less monthly searches, we feel it will be a more effective keyword for us to target due to its difficulty rating only being 26. The SEO difficulty rating is extremely important, we need to focus on keyword terms that have high search volume and low difficulty. Another interesting point comes from the two keyword terms ‘posicionamiento seo en valencia’ and‘posicionamiento seo valencia’. They both have the same search volume of 210 per month but the difference being that ‘posicionamiento seo en valencia’ has a difficulty rating of 25 with ‘posicionamiento seo valencia’ being 20, similar keywords yes, but it is going to be easier to focus on and rank the latter. So there we have our 3 primary keyword terms,‘agencia seo valencia’,‘consultor seo valencia’ and ‘posicionamiento seo en valencia’.
Keyword Overview based around seo valencia
We have also made the decision to select three secondary keyword terms. The secondary keyword aims to play the supporting role to your selected primary keywords. If you target only primary keywords that have high search volume, it may take time to get a good ranking in search results. What we are looking for here are terms with low ranking difficulty and still a relatively juicy search volume. For example, our research shows that the term ‘valencia seo’ only has a search volume of 30 and a difficulty rating of 28. We can also see that ‘agencia seo en valencia’ has more than double the search volume of ‘valencia seo’ and a much easier difficulty score of 21, this is how we have come to the decision to have ‘agencia seo en valencia’ as one of our keywords. With the same concept in mind, we have also selected ‘seo en valencia’ to be another secondary keyword term.
Secondary Keyword options
#2 On Page Content
Now that our keywords have been selected, it is time to start ranking for them and first, we will start with ouron-page content. We have decided to dedicate and optimise this specific page to rank in Valencia. We always want our pages to offer value to the reader, our content will be unique and we aim to use informative images and videos. The more we can offer to the reader then the more time consumers will spend on our page. We want to avoid a high bounce rate and the best way to do that is to give the reader what they are looking for! We have an extremely in-depth checklist that we follow to ensure our page is optimised in all areas. We won’t be able to take you through the whole list but below, we will explain some key points.
Essesntial Steps for Primary and Secondary Keywords
Normally, we would recommend that primary keywords should be included in at least one H1 tag and one H2 tag. This is because it makes it easier for web crawlers to determine the relevance of your web page. This is going to be a bit more difficult for us as in our situation, we have an English language web page that we are trying to rank in Valencia with Spanish keywords. So as you could imagine, we wouldn’t only be confusing Google but we would also be confusing the reader if we had an H1 tag of ‘agencia seo valencia’and the information about the header in English. More often than not, a confused reader is a bounced reader! Below we will show examples of our H tags for our selected keywords:
agencia seo valencia
agencia seo valencia
consultor seo valencia
consultor seo valencia
Our primary keywords have to be included at least 3 times within the copy on the page and our secondary keywords at least once. Again, this could prove problematic for us with the different languages but we are confident that by providing value and giving relevant examples that we will be able to achieve this.
Your images are important, not only aesthetically for your readers but for SEO purposes too. We want to offer imagery that isn’t just pleasing on the eye but can explain the main points that we are discussing. They are scroll stoppers we don’t want consumers to just scroll from the top of the page to the bottom, we want them to gain information from everywhere possible and that includes the images.
We take the time to make sure every image is sized perfectly to allow a rapid loading speed. Our images also include detailed Alt tags that aren’t just stuffed with our keywords but actually explain the image clearly for google to recognize when crawling our page.
Alt Tag Example: for ‘agencia seo valencia’ and ‘consultor seo valencia’
“agencia seo valencia”
“consultor seo valencia”
We also have the Yoast SEO plugin installed. We use this also with our SEO clients as it is a good guide to follow to ensure we are reaching the highest SEO standards possible by analysing your content and rating it from Red (needing improvement), Amber (not quite there) and Green (perfect). But, following this isn’t the be-all and end-all of optimising our on-page content, just another effective addition.
The most obvious help from the plugin shows up while you’re writing new posts. Yoast SEO continuously monitors your work and suggests improvements. For example, the plugin will let you know if you used a keyword correctly or not. It will count words for you and suggest writing better headlines. As we say, we use this plugin as mainly a reference but we always try to achieve a green rating on all factors where possible.
#3 Off Site Content
Now that our page packs a punch it is time to build our offsite profile. We start with our backlink campaign that will run in tandem with our top 10 competitor research. These are both ongoing processes that when started, do not have an end date and will need to be updated regularly.
Backlink profiles are an essential part of SEO as search engines, especially Google, will give higher rankings to websites that have a good number of quality and organic backlinks. The read a more in-depth of backlinking, read one of a detailed blogs by clicking here. We are seeking high quality ‘do follow’ backlinks to our page from other websites that have high authority domains The more backlinks we get, the more trust Google will have with our website. As you can see below, there is an example of a high-quality backlink that we have attained to another page on our site, these are the type of links that we will be building for this current page. Ideally, the anchor text for the link will be one of our chosen keywords and then link through to the specific URL instead of the home page.
We aim for the top from the first day. For every keyword we are targeting, we research who are the current competitors ranking in the top ten on Google and better their page in every way possible. Below you will see the current top ten rankings for the keyword term ‘posicionamiento seo en valencia’:
First, we start by researching their on-page content. How much content do they have? Do they have videos? How many? Do they have more ‘calls to action’? How many images do they use? If they have 800 words on their page then we want 1500 words, if they have 2 videos then we want 4 and so on. We want this page to be the best and rank on Google accordingly.
Our software allows us to research our competitor’s backlink profile as well. Referring domains are what we are after, this is where another website has linked through to our page in confidence. As you can see from the image above, there are 202 referring domains spread out across the top ten, if our competitors have them, why can’t we? Now, not all of these will be ‘do follow’ links and not all of these will be attainable but even if we get 50% of them then we will already have a larger backlink profile than each one of the top ten rankings. This is a daily process that takes time but then again if our competitors have added to their on-site content and backlink profile overnight, then we will add to ours!
Off-Site linking does not appear overnight, you have to wait for google to recognise and relate. Local SEO can take anywhere from 6 to 12 months to start seeing the results that you deserve and this is the very start of the process. We will be constantly updating this section of the page explaining our journey and keeping you informed about anything good, anything bad and anything that we find interesting and beneficial along the way.
The Low Down on Amazing results
FAQ for SEO in Valencia
Enjoying the ride
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