If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide.
Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.
How to Improve Your Email Marketing in 2017:
1) Send emails to lists that want to hear from you.
If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.
2) Have a goal for each email before you press “send.”
If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that happen.
3) Personalise and test your emails.
Email personalisation really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.
4) Send emails from a personalized account.
Don’t send emails from a “noreply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of “firstname.lastname@example.org.”
5) Experiment with sending emails on different days of the week.
Tuesdays, Wednesdays, and Thursdays are the most popular days to send email, but they’re oversaturated with messages that might be overwhelming your subscribers. If you want your emails to be opened, try sending them on Mondays and Fridays. Emails with calls-to-actionperform well on Saturdays, so don’t be afraid to send emails on the weekend, either.